Ovee is a sexual & reproductive health platform that empowers vagina-havers with premium content, curated products and the supportive community they need to decide what is right for their unique healthcare needs. 
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I co-founded Ovee, where I:

  • Created Social media and web content 

  • Managed writers, reviewing pitches and editing articles

  • Expanded strategic content marketing + collaboration with other femtech orgs

  • Fostered community engagement + connection

  • Stayed true to Ovee by properly communicating our brand identity (Product  shoot art direction, social media design, web copy)

With:

Jane Mitchell, Co-founder + CEO

Courtney Snavely, Co-founder + CFO

We've exhibited at a few places and won a few things, including:

  • NYC Media Lab Summit 2017

  • Female Founders Pitch Contest

  • SXSW 2019 Startup Spotlight

  • First Prize Entrepreneurship 

  • Stacklist Pitch Finalist

  • Matter VC Accelerator 

  • Inbound Pitch Night

  • Johnson & Johnson CES Pitch

  • Forbes 30 Under 30 

  • Puerto Rico Science and Technology Research Trust Grant

Content

Learn more about Ovee's messaging, content strategy, writing and submissions guidelines, and samples of my own writing.

Branding

Learn more about Ovee's visual identity and brand guidelines and how it was executed across web, print and product shoots

Social

Learn more about Ovee's social media  strategy and how it was the foundation of our community building.

*WIP

Ovee was born out of love and frustration:

Love — SO much love — for our fellow vagina-havers and our bodies, and the deeply frustrating, and often times isolating, experience that comes with navigating it all. The world tells us: show us your body, but not too much; be responsible for your own sexual health (and other's); and don't think for a second you have control over it. 

Jane, Courtney and I started Ovee because, quite simply:

we've had enough.

We surveyed 1,500
of our users, and found:
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A majority of our users didn't trust the information they found on the internet, didn't feel prepared by the information they received in sexual education courses they took in school and were unsatisfied with their healthcare. There are nearly 33 million women age 15-29 in the U.S., and our research shows that they spend more than three times on healthcare than their male counterparts. That's a lot of time and money being wasted trying to navigate your health on a trial-and-error basis. And while these numbers are demoralizing, it only stokes the fire that fuels Ovee in the first place — knowing that there is work to do be done and there are people who need it.

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You're a young vagina-haver, and you've noticed that something "down there" is off. There's a funky smell, maybe a weird discharge, and you're itchy. You realize you just started being sexually active, and panic sets in. You're not comfortable talking to your friends (let alone your mom) about even the possibility of having some sort of venereal disease, so you do what every child of the tech boom does: turn to Dr. Google.

You quickly fall down a dark hole of WedMD links, Reddit threads and blog posts written by god-knows-who. You see a lot of conflicting opinions: it's probably a simple infection, or maybe weird period symptoms, but ALSO maybe it's vaginitis or cervical cancer or a case of crabs or gono or worse. 

You can make sense of this info-overload — kind of. But after your deep Google dive, you're at a loss for what to do. You can't afford a gyno visit, and since you've just moved to college, you don't even know where to find one of those. You finally confide in your friends and they toss out a variety of DIY wives' tales that range from gentle douching to putting a clove of garlic on your vagina. Maybe the best thing to do is to wait it out, but you wish you could have at least a bit of peace of mind.

So picture this...
Our solution(s)

We believe that information is power. The problem is that there's so much of it out there that it's hard to navigate and decipher on your own. That internet spiral is a universal experience we all know very well — vagina-having or not. However, we emphasis the particularly confusing trial and tribulations of navigating one's health when you have a vagina. First and foremost, we wanted to provide nuanced, easy-to-digest information (like, you probably have bacterial vaginosis, and that means you just need some antibiotics and you're good) and then connecting you to the information and resources you need.

Chat concierge

 

We developed a chat service that will answer your literal burning questions in real time. We'll talk you off that ledge and provide you with the answers and help you need. Whether that's linking you to a vetted article about how to properly insert a menstrual cup, the difference between a yeast infection or bacterial vaginosis or recommending a pelvic health podcast to help you make sense of your condition. 

Think of us like the vaginally well-informed, level-headed friend you didn't know you needed.

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Borderline-TMI reviews

 

In addition to personal, well-informed and in depth articles, we also methodically test and review the latest in sexual and reproductive health products. This ranges from seemingly strange new period products to holistic cramp remedies to off-the-beaten-path sex toys and more.

Think of us like the Wire Cutter, but for your vagina. We put things to the test and give you our honest opinion, sparing no bloody detail (sometimes literally tho). In fact, every month, I test out an alternative period product (meaning not a run-of-the-mill tampon or pad), and document it live on our Instagram stories

We know that putting anything in, on or around your vagina is a major risk — not only health-wise, but financially speaking too. We know that our community wants to try new things when it comes to their sexual and reproductive health, but we also know the leap from "tried and true" and something new can be a scary one. We like to provide them with firsthand accounts they can trust, which can be the extra push they need to make that jump.

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Kick the Cramp Kit

Not your mother's crampcare. No more popping ibuprofen, staying glued to a hot pad or laying in the fetal position. Meet altnerative, holistic cramp care remedies.

Includes:

  • Magnesium oil

  • Herbal chocolates

  • Cramp-soothing tea

Not only do we provide digital resources, but also physical solutions. Our inclusive marketplace covers products from menstruation to pleasure that are medically vetted and tested by the Ovee team. We take extra care to hand select these products to go in our BOX BOX, aka a box for vaginas, which have curated solutions for specific pelvic healthcare needs. This is perfect for people who don’t know where to start and helps to lower the barrier to trying out new health products. 

Feelin' Myself Box

A box full of discreet goodies: an emoji-shaped vibrator that can hide in plain site and plenty of all-natural, organic lubes that can keep you stimulated. 

Includes:

  • Emojibator

  • G-spot enlargening lube

  • CBD lube

Coochie Care Box

The vagina's a self cleaning oven, but understand the urge to help it out every now and then. Alcohol-free, non-irritating vaginal care.

Includes:

  • Honeypot Gentle Wash

  • Cora Body Clothes

  • Public Goods Body Wash

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Your IG BFFs

Say what you will about social media, but we love to sprinkle your timeline easy-to-digest bites of information daily. Our social media is also a hub where other members of our community can interact and learn from one another — and we find we learn from them, too. There, we offer one another support and comfort.